Facebook is the de facto social networking site today, but you shouldn't forget about the rest of the sites, since their services are used by quite a lot of people as well. They are somewhat different from Facebook, so there are a few guidelines to consider when using them.
Those good old times are long gone when buyers were looking for properties in newspaper advertisements or calling real estate agents based on telephone books. These methods had been replaced by online searching so it is essential for an agency to be present on the social media platforms and use the online and offline possibilities given by 21st century.